No need to prime, sand or prepare
Extremely low VOCs
You can use it on any surface, indoors and out (the outside of Annie's shop was painted in it)
You can use the paint by diluting it with water to make a wash to show the wood grain
The colours mix easily and the Annie Sloan website shows you how
It's flexible so you can be creative and change your mind
It allows your walls to breathe so it is perfect for cottage walls
You can use it as an impasto (thickly) - leave the lid off to thicken
They've been making it since 1990 so it's tried and tested

1 litre pots are £19, 100ml testers are £6 and 500ml pots of either clear, black, white or dark soft wax are £9.